In October 1993, Bombardier Inc. launched Operation SnoPlan II, a continuation of a program initiated in the 1970s to promote snowmobile safety.

During this new campaign, the company held a contest to engage snowmobile clubs across North America. This t-shirt, manufactured in Canada by Fruit of the Loom®, was part of the promotional material related to the contest.

It features a drawing of a BR-160 snow groomer, a vehicle designed for maintaining ski slopes and snowmobile trails. This exact model was the contest’s grand prize.