Bombardier Jigsaw Puzzle
Promotional item
1987
This small 29-piece cardboard jigsaw puzzle, measuring only 20 cm by 22 cm, is more than just a game. It was used to advertise the Ski-Doo® Stratos snowmobile, a limited-edition model sold in 1987 and 1988.
The puzzle depicts a symbolic race, where Joseph-Armand Bombardier takes the wheel of a 1963 Ski-Doo® snowmobile to face an opponent driving a Ski-Doo® Stratos. It was a creative way to illustrate how snowmobiles have evolved over the years.
To boost the campaign’s visual and promotional impact, this puzzle came with a colouring book from Bombardier Inc., which featured the same illustration on the cover page.