This matchbook was a promotional item created for the 1984 Winter Olympics held in Sarajevo, Bosnia-Herzegovina. Bombardier Inc. was an official sponsor, providing snowmobiles and various models of snow groomers for the sporting event.

This matchbook features an image of the BR-1000 alpine ski hill snow groomer, whose impressive size earned it the nickname “Jumbo.” This machine showcased Bombardier’s expertise in winter vehicles.